Photo: Helén Pe/

Great initiatives

Preamble :

How Stockholm will become one of the most attractive places for international academic meetings
Stockholm aims to become one of the most attractive places in Europe for international academic meetings. Attraction Stockholm, which is funded by the Swedish Agency for Economic and Regional Growth, is a collaborative project between academia, the City of Stockholm and industry. Within the scope of the project, an action plan and vision for achieving the goal have now been presented.

International meetings are a critical tool for strengthening the attractiveness of a destination and getting more stakeholders to understand the importance of working strategically over the long term with meetings. Doing so helps strengthen the local colleges, universities and businesses. It also helps attract talent, generate competitive advantages, spread knowledge, foster values and boost the Stockholm brand.More information - pdf

Together, we give young people a chance for a first job in the hospitality industry
This summer, Visit Stockholm & the City of Stockholm offer holiday jobs to 30 young people. Social sustainability and competence are important issues for the hospitality industry. This is a collaboration that gives young people an opportunity to gain work experience, references and an opportunity for extra work / summer jobs. At the same time, the actors in the hospitality industry get a couple of extra hands and the opportunity to show their activities to the young.

The holiday jobs are offered in collaboration with 12 hospitality actors, Stiftelsen Skansen, Nationalmuseum, Strömma, Djurgårdens Färjetrafik AB, Stiftelsen Nordiska museet, Nobel Prize Museum, Junibacken, ABBA The Museum, Gröna Lunds Tivoli, Tours & Tickets | Stockholm, Space Stockholm, Statens maritima och transporthistoriska museer (Vasamuseet).

Kungl. Djurgården / The Royal Djurgården
The Royal Djurgården Society brings together 59 attractions who work for the long-term sustainable development of Djurgården. Djurgården itself is a symbol of sustainability because of their ambition to connect Swedish cultural heritage with modern environmental thinking. All of their work is also consistent with the UN Sustainable Development Goals.

Gröna Lund Culinary School
Stockholm Amusement Park, Gröna Lund's initiative for newly arrived Swedes and people who are far from the labor market. The culinary school is a part of Gröna Lund’s diversity projects with the Swedish Public Employment ServiceAfter a break during the pandemic, we now welcome a completely new class of 29 enthusiastic students, who for eleven weeks receive a tailor-made education in both cooking and serving. When the education is over, the students are then offered employment at one of Gröna Lunds restaurants during the summer.

Sustainable Meet Stockholm
A collaborative marketing project within sustainable small and medium meetings and events. A private initiative with partners from the Stockholm travel industry including hotels, key meeting and event venues, attractions and incoming operators – in close cooperation with the city of Stockholm. Sustainable meet Stockholm

‘Kranmärkt’ is our ‘Eco-tap’ label, our sustainability label for businesses and organisations that choose tap water over bottled water as an environmentally
friendly and much more economical choice. Choose tap water instead of bottled water when you organize your event and use the “Kranmärkt” label.

Hållbara restauranger (Sustainable Restaurants Network)
A network of restaurants aiming to create a more sustainable restaurant business. https://hå

Karma is a Swedish startup founded in Stockholm in 2016. The app connects surplus food from restaurants, cafes and grocery stores to consumers for a lower price. With Karma, over 295 tons of food has been rescued, instead of ending up in the bin.